THE
NEUROSCIENCE
OF COACHING
Stop Losing Clients. Start Growing Your Business.
Finally: The Missing Link Between Your Expertise & Sustainable Client Results
Starts MAY 2025:
EARLY BIRD OFFER OPEN NOW
See increased client engagement within 30 days of implementation
"I already knew WHAT to teach my clients. This program showed me HOW to keep them engaged long enough to actually see results."
The Hidden Barrier to Your Coaching Success
✓ You've invested in nutrition certifications
✓ You've mastered programming techniques
✓ You've studied human physiology
✓ You genuinely care about your clients' success......
Yet clients still drop off before seeing real results.
"I feel like a fraud. I know I can help people if they'd just stick around long enough,
but they keep disappearing."
Every client who quits isn't just lost income—it's another reason to question whether you'll ever build the coaching business you dreamed of.
The Truth No One's Telling You:
Client drop-off has nothing to do with your knowledge or how much you care.
It's happening because you're missing the neurological framework that keeps clients engaged long enough to experience the transformation you can provide.
Without this critical piece, you'll keep:
Watching motivated clients mysteriously disengage after 8 weeks
Questioning if you're being too hard or too soft when they struggle
Feeling that sinking feeling when another client misses a check in without explanation
Wondering if you'll ever stop the cycle of constantly replacing lost clients
The Missing Piece: Neuroscience of
Client Engagement
Every certification you've taken assumes one critical thing: that your clients will stay with you long enough to benefit from your expertise.
The Neuroscience of Coaching isn't just another program to add to your collection. It's the foundation that makes everything else work.
In this 12-week program, you'll gain:
1. A Proven Retention System That Works in 30 Days
Identify early warning signs of disengagement weeks before clients disappear
Apply specific interventions that re-engage at-risk clients immediately
Implement communication frameworks that maintain consistent client motivation
2. Done-For-You Tools You Can Use Tomorrow
Retention scripts that address each type of client resistance
Check-in systems that catch problems before they escalate
Assessment tools that predict which clients need extra attention
3. The Confidence That Comes With Real Results
Know exactly what to say and when to say it to keep clients engaged
Feel secure in your ability to help clients through any obstacle
Build the thriving, sustainable business you envisioned when you started coaching
Stop watching clients vanish before they transform.
Start leveraging the science of how their brains actually work.
Learn From Leading Experts in
Neuroscience & Coaching
Michelle Baty
Neuropsych Prac & Coaching Systems Developer
Polyvagal & Internal Family Systems Specialization
13,000 hours professional practice and 12+ years in the fitness industry, Michelle has built the neuro-informed coaching infrastructure behind multiple top-tier companies.
Her strategies have been applied to over 4500 clients, with documented retention rates as low as 5-8% churn after 12+ months.
Kayla Lee
Founder of AWPT University & Women's Health Expert
With a Bachelor of Exercise & Sport Science and a Master of Physiotherapy, Kayla has spent over a decade equipping over 3000+ coaches with science-backed training systems. Her expertise in biomechanics, strength training, and client behavior change has helped thousands of coaches worldwide achieve predictable, sustainable results.
Together, they've created a system that combines cutting-edge neuroscience with practical coaching frameworks to solve the biggest challenge in the coaching industry: client retention.
What You'll Learn: The 4-Pillar Framework
Pillar 1: Client Location
Identify exactly where your client is starting from (mentally & physically)
Assess client readiness using neuroscience-backed diagnostic tools
Categorize clients to create tailored communication strategies that work
Pillar 2: Client Targets
Set goals that activate the brain's reward system (not trigger resistance)
Identify behavior gaps that predict future drop-off
Create targets that generate consistent client motivation
Pillar 3: Client Process
Build progressive skill clusters that prevent overwhelm
Stack habits in a neurologically optimal sequence
Pre-handle obstacles before they derail client progress
Pillar 4: Client Pathway
Create engagement milestones that keep clients committed
Implement retention-focused check-in systems
Master feedback techniques that strengthen the coach-client relationship
From Struggle to Success:
Your 12-Week Transformation
Each week builds systematically on the previous, giving you a complete client retention system:
SECTION 1: Neuro Theory (4 Modules)
The "why" behind client behavior that transforms your approach:
🧠 Module 1: Why clients really quit (it's not what you think)
🧠 Module 2: How the brain processes accountability and change
🧠 Module 3: Motivation triggers that keep clients engaged
🧠 Module 4: Preventing self-sabotage before it derails progress
SECTION 2: Applied Neuroscience (4 Modules)
Turning theory into practical systems:
🧠 Module 5: Tailoring your approach to each client's psychological profile
🧠 Module 6: Building progress sequences that maintain motivation
🧠 Module 7: Creating check-in systems that catch problems early
🧠 Module 8: Structuring feedback that creates buy-in, not resistance
The 4-Pillar Framework:
Client Location - Precisely identify your client's starting point
Client Targets - Set goals that activate motivation, not resistance
Client Process - Sequence habits for optimal progression
Client Pathway - Create engagement milestones that ensure retention
SECTION 3: Strategy Workshops (4 Modules)
Mastering real-world client challenges:
✅ Module 9: The 5 types of clients who ghost and how to re-engage each
✅ Module 10: 7 common coaching mistakes that push clients away
✅ Module 11: Handling complex cases (trauma, eating disorders, chronic pain)
✅ Module 12: Creating your custom implementation plan for immediate results
EVERY WEEK INCLUDES:
👉 90-minute expert training with Michelle and Kayla
👉 30-minute live Q&A to address your specific client challenges
👉 Immediate-use templates, scripts and frameworks
👉 Direct access to Michelle and Kayla for personalized guidance
What Makes This Approach Different?
"Knowing WHAT to prescribe your client is useless, if you don't know HOW to work with the human behind it"
This course provides both the theory and complete coaching system to practically apply and leverage your skill as a coach to increase engagement, result and long term client retention.
1. Backed by Science. Built for Coaches.
Grounded in Neuropsychology, Polyvagal Theory, and Internal Family Systems, this system works with the brain—not against it
Foundation elements published in a 2024 peer-reviewed journal and presented at a leading neuroscience conference
2. Field Built & Tested in Real Coaching Businesses
Built and tested inside the industry's Gold-Standard companies like The Sports Model Project and Women's Health Movement
Built by coaches, for coaches—used on thousands of real clients
3. Designed for Practicality, Scalability & Sustainability
Works with 1, 50 or 250 clients, online, hybrid or face-to-face
Simple, repeatable, and designed to reduce emotional fatigue and business overwhelm
4. Comprehensive but Practical
Practically targets the neurology of engagement, consistency, and long term behavior change—while reducing task or information overload
Runs alongside your current coaching service & programming prescriptions optimizing every step of the client journey
5. Step-by-Step Execution—Without the Guesswork
Includes theory-based resources, coach reference guides, client-facing tools, templates, scripting, rollout schedules for simplicity and impact
You'll know what to say, when to say it, and how to deliver it—every time
Our Client Success Guarantee
We're so confident in the Neuroscience of Coaching framework that we offer a simple guarantee:
Implement our systems and if you don't see a measurable improvement in client retention within 90 days, we'll work with you personally until you do.
This program is for coaches who are serious about creating sustainable change in their business.
We stand behind our work and are committed to your success.
Is This Really Different From Other Courses?
"I've already taken too many courses that didn't deliver..."
Most coaching programs teach you WHAT to do with clients who show up consistently.
The Neuroscience of Coaching teaches you HOW to ensure they actually stay engaged long enough to benefit from your expertise.
This isn't theory—it's a field-tested system used with over 3,000 clients that achieved as high as 92-95% retention rate over 12+ months.
"I don't have time for another course right now..."
Ask yourself: How much time are you currently spending:
‼️ Constantly marketing to replace lost clients?
‼️ Trying to re-engage clients who've gone cold?
‼️ Worrying about whether your business will ever be stable?
Coaches who implement this system report saving 5-10 hours per week once their retention systems are in place.
This isn't another course—it's the foundation that makes every other course you've taken actually work.
"I'm not sure I can justify the investment..."
Consider this simple math:
💸 Average client value: $2,000 over 6 months
💸 Improving retention by just 30% for 10 clients = $6,000 in saved revenue
💸 Return on investment: 400% within six months
Unlike other courses that might make you feel more qualified, this program delivers immediate, measurable ROI by keeping the clients you already have.
"Do I need a background in neuroscience?"
Absolutely not.
We've designed this program to make complex concepts simple and immediately actionable.
You'll receive plug-and-play templates, scripts, and frameworks you can implement immediately—no science background required.
From Struggling to Thriving: Real Coach Transformations
"This course was hands down the best course that I've found to actually give me an understanding of how to coach people and how to be a better coach and get the results that we need to get.
It's been the best investment I've ever made."
— Hayley S., Coach & Pilates Instructor
" It's helped me retain clients longer. I learned how to speak to my clients in a way that works best for them and I've got all the templates, tools and scripts to be able to help my clients. It's been game-changing and life-changing."
— Alanna C., Women's Fitness Coach & Personal Trainer
" If you're sitting on the fence about doing NOC, you gotta jump off it! I'll push you off it because it will do you the world of good, it's going to improve your overall business because I can honestly say it has for me!"
— Rochelle W., Personal Trainer & Online Coach
🔥 EARLY BIRD VIP ACCESS 🔥
Limited Time: Expires When General Enrollment Opens
Get The Ultimate Head Start: Personalized Coaching from Michelle & Kayla
When you secure your spot during Early Bird enrollment, you'll gain exclusive VIP access that regular participants won't receive:
Three Strategic Touchpoints That Guarantee Your Success
1. Pre-Program VIP Strategy Session
Personalized diagnostic
of your current coaching systems and retention blind spots
Deep dive analysis
of which of the 5 client drop-off types is costing you the most
Pinpoint identification
of the specific coaching mistake that's driving your client churn
Custom implementation roadmap
so you're ready to apply everything from day one
2. Mid-Program VIP Optimization Check-In
Troubleshoot your application at the critical halfway point
Refine your approach based on early results
Get expert guidance on your most challenging client scenarios
Accelerate your results while others are still figuring it out
3. Final VIP Integration Session
Lock in your retention system for long-term success
Bulletproof your approach against future challenges
Walk away with a fully integrated coaching model ready to scale
Get a customized 90-day growth plan that builds on your new foundation
This VIP Access Is Only Available During Early Bird Enrollment
The coaches who get the most dramatic results are those who receive personalized guidance — not just information.
This VIP access ensures you won't just learn the system — you'll master it with direct support from Michelle and Kayla.
Stop the Client Churn. Become the Coach You Were Meant to Be.
Every certification you have is valuable, but without client retention, your expertise goes unused.
The Neuroscience of Coaching gives you the missing piece—the bridge between your knowledge and your clients' results.
Within 30 days of implementing what you learn, you'll see:
Clients who were at risk of dropping out suddenly re-engaging
Clear pathways to help even your most challenging clients succeed
Your business finally growing instead of constantly replacing lost clients
